The “Ladies, Wine & Design” project was conceived by internationally renowned designer Jessica Walsh, of the studio Sagmeister & Walsh.
Having started in New York City, Ladies, Wine & Design is now present in over 150 cities worldwide. Jessica noticed that she was one of the few women holding a significant role in the creative sector and wondered, “Why are there so few women leading creative companies? Why not change that?”—and thus, the movement was born. I was part of the Bologna group.
La Bologna Design Week ci ha invitate a partecipare all'edizione 2018.
Così nasce "Fried Air", un progetto che vuole spiegare l'importanza del processo di Design, anche in totale assenza di un prodotto.
Così nasce "Fried Air", un progetto che vuole spiegare l'importanza del processo di Design, anche in totale assenza di un prodotto.
We created an actual brand called "Fried Air," developing a specific mood, a logo, and a communication campaign.
During Bologna Design Week 2018, we set up a store where we presented the advertising campaign and the "non-product," distributing packages that contained a brochure explaining the origins of Fried Air and guiding the user through the design process.
Photo by Laura Lei©
